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Work on Degrees and Credentials | Books Published so far
John Bear

For circle dance information, click on the underlined word "Dance" just below.


B.A., Psychology, University of California, Berkeley, 1959
M.J., Journalism, University of California, Berkeley, 1960 [Grade point average: 4.0]
Ph.D., Communication, Michigan State University, 1966 [Grade point average: 4.0]

Author of 29 books with major publishers (Time-Life, McGraw-Hill, Career Press, Harcourt Brace, Grosset & Dunlap, Ten Speed Press, Price/Stern/Sloan) on higher education, computers, travel, U.S. history, cooking, publishing, and consumerism. Four titles have appeared on various bestseller lists.

In the business world I was, most recently, Head of New Business Development for the Financial Times division of Pearson PLC, the world's largest educational publisher (Prentice Hall, Addison Wesley Longmans, Scott Foresman, Penguin, Putnam, etc.).

Pearson purchased the company my wife and I founded and ran for seven years, International Business Education, Inc., which did marketing in North America for two large British universities, the University of Leicester and Heriot-Watt University (which ultimately had the largest MBA program of any kind in the United States and Canada).

In earlier times, I was Director of the Center for the Gifted Child in San Francisco, Research Director for the Bell & Howell Company's educational division in Chicago, Head of Advertising and Corporate Communications for the Midas Muffler Company (Midas-International) in Chicago, and Associate Professor (with tenure) in the University of Iowa School of Journalism, and head of the Senior Honors Program.

My consulting clients have included the F.B.I. (degrees and credentials), the Grateful Dead (marketing and financial planning), General Motors (safety programs), Xerox Corporation (product development), and Encyclopaedia Britannica (product development). I have also consulted with more than 2,000 individuals and a dozen universities, on matters related to earning or marketing degrees.

A door; Actual size=180 pixels wide

John Bear

I live in a San Francisco suburb with my wife, Marina, an author and community college teacher (ethics, bioethics, world religion), and our Wheaten terrier, Luiseagh ("Lucy"). Hobbies include folk dancing (the form called circle dance), magic (I was recently initiated into the Society of American Magicians), and an imminent return to tennis, and the prospect of building a model train layout ("N") and starting bagpipe lessons. Daughter/co-author Mariah is the U.S. publisher for the very large Lonely Planet travel book company. Our twins, Susannah and Tanya, live in Oregon with their husbands and our five grandchildren.

John Bear (510) 528-4253 Fax (510) 528-4254 El Cerrito, California USA

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